|They're called the movies because – well – they're moving pictures. And that little zoom lever is very tempting:
Horrid multiple move
But, if there's a reason to move – a MOTIVATION – then move:
This time the camera had a reason to move. It looks natural. It's what you might do with your eye. Sound familiar?
Zooming is the same. Only move if there's a reason:
Gateway. Girl appears. Zoom in
Whatever you do with the camera – zoom, pan, cut, anything – it should be to add information to the viewer's experience.
Here's a zoom out to show new information:
Woman, zoom out to see man
But a zoom out can imply that the girl isn't important - here's the same information shown in a different way:
Cut to man in car